How to Reactivate Old MedSpa Clients with SMS Automation
Every medspa has a hidden goldmine — your past client list.
People who’ve booked with you before are 2-3x more likely to return than cold leads, but most clinics let them slip away.
The solution? Automated SMS reactivation campaigns that bring old clients back without manual effort.
In this article, I’ll show you how to build an SMS automation that reactivates dormant clients and fills your schedule.
People who’ve booked with you before are 2-3x more likely to return than cold leads, but most clinics let them slip away.
The solution? Automated SMS reactivation campaigns that bring old clients back without manual effort.
In this article, I’ll show you how to build an SMS automation that reactivates dormant clients and fills your schedule.
Why Reactivating Old Clients is the Easiest Way to Grow
Acquiring a new client through ads can cost $20–$50 per lead.
Reactivating an existing client costs almost nothing — and they already trust you.
Yet, many medspas forget to stay in touch with clients who haven’t visited in months.
An automated SMS funnel solves this by:
Reactivating an existing client costs almost nothing — and they already trust you.
Yet, many medspas forget to stay in touch with clients who haven’t visited in months.
An automated SMS funnel solves this by:
- Sending timely, personal offers
- Following up automatically
- Keeping your brand top-of-mind
Building a Reactivation Campaign in CRM (GoHighLevel Example)
1. Segment Your Inactive Clients
Start by tagging clients who haven’t booked in 3, 6, or 12 months.
2. Craft a Personal SMS Offer
Keep it short, friendly, and benefit-driven.
Example:
“Hi [Name], it’s [Your Clinic Name]! We haven’t seen you in a while — come in this week for a complimentary skin analysis and $50 credit toward your next treatment. Book now?”
3. Follow-Up Sequence:
Link SMS replies directly to your booking calendar or a WhatsApp chat for frictionless scheduling.
Best Practices for SMS Reactivation Campaigns
Case Study: +18% Return Rate from Inactive Clients
One of our clients, Lavender Mobile Spa, implemented an SMS reactivation flow targeting past clients.
Within the first month, they saw:
Want a Custom SMS Funnel for Your MedSpa?
At Geraz Digital, we build done-for-you CRM pipelines that bring past clients back and automate follow-ups.
📩 Contact us today and let’s design your client reactivation system.
1. Segment Your Inactive Clients
Start by tagging clients who haven’t booked in 3, 6, or 12 months.
2. Craft a Personal SMS Offer
Keep it short, friendly, and benefit-driven.
Example:
“Hi [Name], it’s [Your Clinic Name]! We haven’t seen you in a while — come in this week for a complimentary skin analysis and $50 credit toward your next treatment. Book now?”
3. Follow-Up Sequence:
- Day 1: Initial Offer SMS
- Day 3: Reminder SMS (with urgency)
- Day 5: Last Chance SMS (limited slots left)
- Optional: Combine with email follow-ups for extra touchpoints.
Link SMS replies directly to your booking calendar or a WhatsApp chat for frictionless scheduling.
Best Practices for SMS Reactivation Campaigns
- Keep messages under 160 characters
- Personalize with client names
- Send during business hours (10 AM–6 PM)
- Limit to 2-3 messages per campaign
- Always include a clear CTA (e.g., “Reply YES to book”
Case Study: +18% Return Rate from Inactive Clients
One of our clients, Lavender Mobile Spa, implemented an SMS reactivation flow targeting past clients.
Within the first month, they saw:
- +18% increase in return bookings
- Fully automated — no manual follow-up needed
- Clear visibility on who re-engaged and booked
Want a Custom SMS Funnel for Your MedSpa?
At Geraz Digital, we build done-for-you CRM pipelines that bring past clients back and automate follow-ups.
📩 Contact us today and let’s design your client reactivation system.
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