Beauty & Wellness Clinic
that books itself.
We partnered with a leading Beauty & Wellness Clinic in Hallandale Beach to build a full-scale client acquisition system — from website and landing pages to automated lead generation and CRM workflows that scale bookings without scaling team.
What we delivered in 6 months
A busy clinic with unpredictable bookings.
The clinic had a steady reputation in Hallandale Beach but struggled with unpredictable client flow. Their team was juggling manual lead handling, inconsistent follow-ups, and a website that didn't convert visitors into bookings.
Every missed inquiry meant lost revenue. Every slow follow-up meant a client going to a competitor.
- Manual lead handling — inquiries lost or responded to hours later
- Website that informed but didn't convert — bounce rate over 65%
- No structured ad campaigns — paid traffic underperforming
- No CRM system — no client retention or rebooking workflows
- Limited team capacity to handle increased lead volume
A full-stack acquisition system, built in 4 phases.
We designed and implemented an end-to-end client acquisition engine — combining web development, paid advertising, content, and AI-powered CRM automation into a single system that runs 24/7.
Conversion-focused website rebuild
Rebuilt the clinic's website from scratch with conversion as the core metric — Lighthouse 95+, mobile-first, and treatment pages optimized for booking intent.
Targeted paid campaigns on Google & Meta
Launched Google Ads (Search + Performance Max) and Meta Ads (Facebook & Instagram) targeting high-intent local audiences for specific treatments.
AI-powered CRM & lead nurture workflows
Built an AI-driven CRM that captures every inquiry, scores leads instantly, sends personalized follow-ups, and books consultations 24/7 — even when the clinic is closed.
Local SEO + content strategy
Optimized Google Business Profile, built local landing pages, and launched a content calendar targeting treatment-specific search queries in South Florida.
Six services, one connected engine.
Compound growth across every metric.
More qualified leads
From baseline pre-engagement. Lead quality also improved — fewer time-wasters, more booked consultations.
Booking conversion rate
Higher percentage of inquiries converted into actual paid bookings thanks to faster response and better nurture.
Cost per lead
Lower CPL across both Google and Meta thanks to better creative, targeting, and landing page optimization.
Average response time
Down from hours — AI handles instant first-touch replies and qualifies leads before human follow-up.
Saved weekly
Of manual administrative work eliminated through AI CRM automation — freeing staff for client care.
Organic traffic
Increase from local SEO and content strategy — bringing high-intent searchers without ad spend.
Geraz Digital didn't just run our ads — they built us a system that runs itself. We finally have predictable bookings and the team can focus on clients, not lead chasing.
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